Salon national de l’environnement
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Client
Needs
Rethink the corporate identity and design communication tools for the
Salon national de l’environnement.
Challenges
- Increase the client base without decreasing visits from regular attendees;
- Eco-responsibly produce several communication pieces, while respecting the budget of a non-profit organization.
Solutions
- A 180 degree turn, which resulted in a distinctive, colourful, corporate image;
- Printing of communication tools on Enviro100 paper with the lightest paper weight and soy based inks.
Results
An array of communication tools with a more contemporary image, that stands out among the “green” and “vegetation” look-and-feel normally associated with sustainable development.
