Eco-products exhibition
< BACK TO THE PORTFOLIO
Client
Needs
Create a promotional space at the Montreal Convention Centre’s Salon du printemps 2008 to showcase RONA’s new eco-responsible products.
Challenges
- Promote a large number of eco-friendly products to RONA retailers;
- Clearly communicate the environmental advantages of the products;
- Minimize or eliminate the amount of waste generated.
Solutions
- Use the client’s existing distribution pallets as part of the display;
- Implement simplified blocks of information;
- Create the display’s hanging banners using biodegradable materials.
Results
A space that was airy, friendly, impactful and informative, created using components that were reused after the event.
