Transportation identification
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Needs
Waymark user transportation services on the Old Port site with a simplified visual code.
Challenges
Design modular signage elements adapted to different modes of transportation: shuttle buses, bus stops and promotional vehicles.Solutions
- Design illuminated signs for the shuttle buses that do not damage the vehicles;
- Identify bus stops with a visible design that is editable without requiring changes to the existing look and feel;
- Equip the promotional vehicle with a removable structure that provides information about current activities.
Results
Attractive, re-usable signage that is consistent with the image of the Old Port.
