New brand strategy
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Client
Needs
Redesign the existant visual identity of LifeWeb, a program of the Convention on Biological Diversity (CBD), a UNEP initiative. LifeWeb is a global program that stimulates financial partnerships between donors and conservancy projects in need of funding.
Challenges
- Retain the image of the earth and the concept of interrelations (the intersecting meridians);
- Harmonize the look of the new logo with the identity of the CBD;
- Create long-lasting and light-weight banners for international trade-shows.
Solutions
Results
- A more straight-forward logo in relation with the CBD brand;
- Sustainable and easy to tote vertical banners.
