Multifunctional brochure
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Needs
Elaborate a brochure in 3 languages to explain best practices in energy management in 13 North-American cities. The brochure would have to contain a map as well as information on the initiatives and the results.
Challenges
- Combine a full size map with an explanatory brochure;
- Manage different printed quantities per language;
- Minimize ecological footprint and cost in selecting paper weight to avoid high postal costs.
Solutions
- A folding strategy that integrates seamlessly the map and the explanatory content;
- Choice of digital printing which enabled atypical quantitites per language;
- Choice of a light-weight Enviro100 paper.
Results
A very lightweight brochure, close to standard size, that illustrates (when opened) all the complexity of various North American projects.
