Publications on ecodesign
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Needs
Develop overall design and layout for three documents for the Institute.
These publications on eco-design are the first in Quebec.
Challenges
- Highlight technical and economical information on ecodesign in a pleasant manner for readers mainly between 40 and 60 years;
- Eco-design the publications in a highly professional way;
- Produce the documents for printing and electronic downloading.
Solutions
- Contemporary and efficient graphic design;
- Selection of font and font size slightly larger than average to facilitate print and screen reading;
- Choice of Enviro100 paper and water based inks;
- Digital printing of precise quantities.
Results
All three documents were well received by target audiences of the IPD and continue to have the planned impact. Digital printing ensured less paper waste on press.
