Branding and website design
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Client
Needs
Create the visual identity of a platform to share best practices in the sustainability sector and ensure artistic direction of the website.
Challenges
- Create a visual association with Éthiquette, an existing brand;
- Contribute to positioning the site in the business community;
- Develop a user-friendly ergonomy with dense and diversified content.
Solutions
- For branding, create a strong sense of family between Ethipedia and Ethiquette’s logos;
- For the website, emphasize the three key functions of the site (browse, share and connect);
- Create a look and feel that is clear and serious, while introducing a fresh palette of icons and colors.
Results
A collaborative website adapted to the business clientele that presents expert content in a clear and concise manner.
