Corporate and product identity
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Client
Needs
Create a visual identity for a start-up offering a hydroponic tile system for the sustainable agriculture industry. The project also included the development of a logo for their first product, an innovative substrate made of bamboo fiber.
Challenges
- Create a mysterious logo flavored with science that is simple to reproduce and low cost to print;
- Work with a US-based client while limiting GHGs;
- Target 2 segments of global clients: small-size conscious producers and the multinational agricultural industry.
Solutions
- Create a monochrome highly minimalist logo;
- Use a simplified icon that represents garden produce;
- Meet via Skype.
Results
- A strong corporate identity easy to use in various medias and inexpensive to print;
- An accessible logo for both target markets;
- No gas emissions caused by air travel.
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