Business.2010 magazine
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Needs
Totally redesign the branding and layout of the Business 2010 magazine whose mission is to create a bridge between the business community and environmental issues.
Challenges
- Present complex scientific content with a simplified approach;
- Create a page layout protocol to allow internal resources to continue publication work;
- Source local and eco-friendly paper;
- Put into place a mechanism to find more evocative images.
Solutions
- Create a new, contemporary logo and layout for easier use;
- Collaborate with photographers willing to contribute to an environmental publication via Flickr;
- Train client to develop page layout autonomy in the future.
Results
A publication well-received around the world by the business and scientific communities. A growth in scientific contributors and much appreciated branding.
