Brand identity
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Client
Needs
Develop a distinctive branding for the only Quebec-based sustainability portal and its on-line community. Create distinctive web and print commuication tools.
Challenges
- Create an identity for « Communauté Novae » that would relate to the main Novae brand;
- Permit the brand to evolve while maintaining its essence;
- Develop new functionalities for the website with a subtle « green » reference;
- Create a printed guide with further editions in mind.
Solutions
- Use existing colors and typography;
- Retain the primary color and modernize the layout;
- Select a 3 column grid and add more sophisticated functionalities (triple layered footer, widgets, etc.);
- Combine a background texture using green and a warm palet for the site;
- Adopt a classic layout for the guide that integrated bolder graphics that can be changed in further editions.
Results
- A well-accepted revamped site;
- An upgraded brand with carefully created tools;
- A simple and contempory publication, developed to evolve.
